My career began as a Software Engineer at Intalio, where I developed enterprise solutions and discovered my passion for building products that solve real problems. Moving to GWC Logistics, I took on increasing responsibilities—from developing 8 enterprise applications to leading the technical direction for their entire software portfolio.
The pivotal moment came when I led the FIFA World Cup Qatar 2022 Command Center project. This experience taught me that the best technical solutions come from deeply understanding business outcomes. I transitioned into product leadership, combining my engineering background with strategic thinking to drive measurable results.
At Nology Store, I led end-to-end product strategy for their flagship e-commerce app, implementing technical SEO that drove 700% growth in impressions and 300% growth in clicks. Today, I continue to bridge the gap between complex engineering, high-fidelity design, and business outcomes—building mobile products that scale.
Led product strategy and delivery for flagship mobile e-commerce app, transforming it into primary revenue driver through continuous discovery and validation.
Flutter, Directus CMS, Next.js, Asana, SEO, SSR
Tech Lead for all software solutions, translating complex business requirements into actionable product maps for portfolio of 10 production systems with 2,000+ users.
Flutter, Vue.js, Docker, PostgreSQL
Developed and launched 8 enterprise and public applications, including Safety Incident Management and Productivity Tracking systems.
Flutter, Vue.js, Node.js, PostgreSQL, Docker
Built flagship Correspondence Tracking app with significant performance improvements and redesigned gov-tech solutions for tablets and kiosks.
Flutter, React Native, Node.js
Managed end-to-end lifecycle of web-based ERP deployment, reducing operational costs and streamlining business processes.
HTML, CSS, JavaScript, PostgreSQL
Developed diabetes management apps using React Native, coordinating complex hardware integrations with Withings smart devices.
React Native, Node.js, Bluetooth Integration
Product Strategy, Roadmap Management, User Research, A/B Testing, Conversion Optimization, Backlog Grooming, Stakeholder Management
Team Mentorship, Agile/Scrum, Project Orchestration, Process Optimization, Cross-functional Leadership
High-Fidelity UI/UX, Motion Design/Animations, Custom Design Systems, Figma, Prototyping
Flutter (Advanced/Expert), React Native, Node.js, Next.js, Svelte, Directus CMS, Android Development, PostgreSQL, Docker, Terraform, SEO, SSR